What the FCUK?

No, I'm not cussing (lol), I'm just making the title of this post a little more catchy by using the acronym for French Connection United Kingdom. This boutique type shop in the heart of SOHO, NY has become one of (if not) my favorite for sassy, eye catching dresses that make a statement.

FCUK is a British retailer of clothing and accessories in many parts of the world, founded in 1972. In April 1997, French Connection began branding their clothes "fcuk" (usually written in lowercase). Apparently they first discovered the acronym when a fax was sent from their Hong Kong store, entitled "FCHK to FCUK".[2] Though they insisted it was an acronym for French Connection United Kingdom, its similarity to the word "fuck" caused controversy.

French Connection exploited the controversy of the name, producing an extremely popular range of t-shirts with messages such as "fcuk fashion", "fcuk this", "hot as fcuk", "mile high fcuk", "too busy to fcuk", "lucky fcuk", "Fun Comes Usually Kneeling", "fcuk on the beach", "Cool as fcuk", etc. There were also a number of regionally specific messages, such as "fondle constantly until knackered" (in the UK), "fcuk in hull" ,"no fcukin worries" (in Australia) and "fcuk off". "Chugging the fcuk" and "Munching on fcuk" were popular shirt titles but were later found as inappropriate. (Thanks Wikipedia :-)

French Connection now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.

OK, now with the history lesson out of the way, let's move on to the fun stuff :-)








I actually re-discovered this store about 6 weeks ago by a fluke, but I am so glad that I did. If there is something that can make a woman feel really sexy and feminine, it is a beautiful dress. My wardrobe was seriously lacking quality dresses. I had trendy pieces that I quickly grew tired of after wearing them for a season, so I made up my mind to be wise with my budget and only invest in pieces that I felt could stand the test of time (or at least a few years). This meant that although I would be decreasing in the quantity of pieces that I could have, I would be increasing in quality, which really does serve me better.

I am so glad that I re-discovered FCUK just in time to take advantage of their semi-annual blow out sale. Ladies, if there is not a FCUK near you, don't fret. You can also take advantage of there blow out sale on really great pieces by checking out there website http://usa.frenchconnection.com.

Oh, and if you are wondering...No, I am not an employee of FCUK or affiliated with them in anyway. I just like to pass on great information that I feel like you Diva would appreciate :-)